Case 1: Python in Data Analysis
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Leveraging the latest technologies in data analysis is critical for understanding your marketing campaigns. Using the Python programming language, I am able to analyze various kinds of data-sets such as Google Ad spend, the costs of social media campaigns or finance related data.
My passion for data analysis grew rather quickly as I focus largely on sales operations and digital marketing activities where analytics and data review are a large part of my day-to-day. Sure, Excel and Google Sheets are fine as spreadsheet tools and for some kinds of data visualizations, but Python can be used to work with very large data-sets and has additional functionality that allows for reading, processing and cleaning your data which can later be exported to new excel files with just the relevant information needed. The core libraries that I am using currently are Pandas, Numpy and Matplotlib. The above images are a sample capture of how I have created functions that allow the user to upload a file for processing information using the Pandas library within Python. |
Case 2: Foko
Foko is a Gatineau based messaging and image app designed for retail teams.
If you've heard of Slack, Foko is local and much cooler.
I had done a contract with their team a while back, towards the end of 2016, and had worked on lead gen strategies to help their sales team prepare e-mail marketing campaigns.
While the prospecting side can be dry at times, it was quite interesting to see how potential brands in the retail space could benefit from deploying a unique SaaS across their global stores.
Visual merchandising doesn't have to be messy, and with today's apps and latest tech, why should it be?
Learn more about Foko here: www.fokoretail.com
Case 3: Ottawa Web Design
Client: WME Consulting Associates
Problem: Old Website with little traffic & no visual elements
Solution: Design a brand new website on-time and within-budget, update content, advise team on e-mail marketing strategy using SaaS licensed software to monitor content value and what prospective clients are using and responding to in the e-mail campaign.
Result: Happy client with fresh, modern website to market on all new branding materials such as business cards, e-mail signatures and on social networking channels, especially LinkedIn.
Problem: Old Website with little traffic & no visual elements
Solution: Design a brand new website on-time and within-budget, update content, advise team on e-mail marketing strategy using SaaS licensed software to monitor content value and what prospective clients are using and responding to in the e-mail campaign.
Result: Happy client with fresh, modern website to market on all new branding materials such as business cards, e-mail signatures and on social networking channels, especially LinkedIn.
Tired of your website? Looking for something new & more modern?
Contact me today and let's talk over coffee - my treat!
Contact me today and let's talk over coffee - my treat!
Case 4: Corporate Photos - Personal Branding
Client: Retail Council of Canada
Problem: Need for a professional ''branding portrait'' - something to advertise with in press and media use.
Solution: Photo session booked for 2 staff members - images being used for LinkedIn, press articles and general marketing needs.
Result: Fun clients are happy clients! Sure, not every corporate client wants a very ''corporate'' image with the usual white or grey backdrop. A personal branding image is so much more. To sell your brand, you need to invest in a professional portrait. You are your brand. So why wait any longer? Let's talk today!
My client Susie, formerly VP of Federal Government Relations at Retail Council of Canada
Problem: Need for a professional ''branding portrait'' - something to advertise with in press and media use.
Solution: Photo session booked for 2 staff members - images being used for LinkedIn, press articles and general marketing needs.
Result: Fun clients are happy clients! Sure, not every corporate client wants a very ''corporate'' image with the usual white or grey backdrop. A personal branding image is so much more. To sell your brand, you need to invest in a professional portrait. You are your brand. So why wait any longer? Let's talk today!
My client Susie, formerly VP of Federal Government Relations at Retail Council of Canada