There are many kinds of digital marketing strategies that we can begin with. One of which is e-Mail marketing and this one I find to be quite useful in many cases. As a Photographer, I find many leads through online research and social media, especially LinkedIn. Once I qualify a lead, it's a matter of plug and play. With Google Sheets, I can track all ideal leads down, compile their e-mail addresses and integrate mail software to launch a campaign around corporate photo services for example or why having an updated business portrait is so essential.
The e-mail process has now replaced the cold call in most cases. Calling may still have its place, although we can't track voicemail checks or listens. We can, however, track e-mail opens, click rates, attachment views and more. G-mail's integration with Yesware has been really impressive and a pleasure to use.
The YW team is introducing new features and has integration with CRM(s) and Outlook as well if some users prefer that interface. The Mail Merge function is really nicely designed and quite user friendly.
Using an e-mail program that can save you time and energy is worth the investment alone.
Find out about the team here: www.yesware.com